Caitlin is a Brooklyn-based freelance copywriter + creative with a background in editorial, brands, and advertising. From tampons to home décor to makeup and men’s underwear, she’s worked with brands of all sorts to help them find and use their voice. She has a passion for film, beauty, music, culture, design, and storytelling and loves coming up with new ways to combine them all within her work.

Caitlin is a Brooklyn-based freelance copywriter + creative with a background in editorial, brands, and advertising. From tampons to home décor to makeup and men’s underwear, she’s worked with brands of all sorts to help them find and use their voice. She has a passion for film, beauty, music, culture, design, and storytelling and loves coming up with new ways to combine them all within her work.

Expertise

Copywriting
Voice development
Content strategy
Moodboarding
Campaign development
Treatment writing
Creative direction
Video direction

CURRICULUM VITAE

Downtown for Democracy
2018, Freelance copywriter + creative

Exposure
2018, Freelance copywriter + creative
NYX

Laird+Partners
2018, Freelance copywriter + creative
Topshop, Vera Wang, Tiffany’s

Grey
2018, Freelance copywriter + creative
Revlon, Almay, Elizabeth Arden

Matte Black 
2018, Freelance copywriter + creative
New Balance, ivivva, TOPTOTE

School House
2018, Freelance copywriter + creative
Mindspace

The Working Assembly
2017 - present, Freelance copywriter + creative
Zola, Lola, Everence, WayUp, Guardian 

Moving Image & Content
2017, Associate creative director
CoverGirl, beautyblender, Kiehl’s, Club Monaco, Natori, Express, Bed Bath & Beyond, Aldo, Model Co., BN3TH

Chandelier Creative
2016, Freelance copywriter + creative
Sephora, Old Navy, SmartWater

Translation
2016, Freelance copywriter + creative
The NBA, Adidas

Mother New York 
2015 - 2016, Creative
Target, CB2, Harper’s Bazaar, Westfield

Sweet for Snapchat
2015, Freelancer editor

Nasty Gal
2014 - 2015, Senior content editor

Aritzia
2012 - 2014, Associate editor

NYLON
2010 - 2012, Assistant editor