Blume

Blume sells organic period and self-care products targeted towards young women. I renamed the brand (formerly known as Elle Box), established their tone-of-voice, art direction, and wrote their tagline, We Go With Your Flow.

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I worked with the founders to help them reposition themselves as a brand built on girl power, resilience, and support.

From Blume's values to their manifesto and muse, the goal was to develop a brand spirit that enlightens and enables girls who are on the brink of womanhood to reach their full potential and live their best lives.

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